Safety
We are avoiding allergy causing and problematic ingredients:
no tree-nut or peanut derived oils - they can trigger an allergic reaction for people with tree-nut or peanut allergies (cross sensitisation); no wheatgerm oil (gluten!), no soya bean or sesame seed derived ingredients (highly allergenic). Citrus oils in rinse-off products only because they can cause photosensitivity by exposure to light, resulting in pigmentation spots on your skin. Certain carrier oils - like rosehip seed oil - are used in night products only, as they are very photosensitive as well.
Natural

No artificial or petroleum based ingredients such as fragrances, perfumes, preservatives or colours because they can cause asthma, allergic reactions, cancer, birth defects etc. and are not sustainable or biodegradable.
No alcohol (except in acne paste) - can cause alterations in the protective skin barrier and can be drying to skin.
No animal derived ingredients - every product is suitable for vegans
Every single ingredient is listed - no statements like 'preservative', 'palm derived wax', 'aroma' etc. - although lots of companies claim to use all natural ingredients, most of them are chemically altered and not allowed in certified organic production!
Only plant derived preservatives in the lotion clanser & shampoo: leuconostoc/radish root ferment filtrate & elderberry extract - our other way of 'preserving' is the use of waterfree products - serums, oils & balms - the certified organic rosemary antioxidant helps stabilising the shelf life; off course all natural products don't last the same time as synthetic preserved ones and are best 'consumed' within 3 - 6 months - but you wouldn't leave your fresh produce in the fridge for too long either... We make to order to ensure freshness and purity!
Ethical & Eco Friendly

Whenever possible we try to source our ingredients from Australian suppliers or Fair Trade Projects. LaMari is totally palm oil free! We don't use aluminium packaging - to produce it, a lot of energy is wasted and toxic byproducts are left behind - all our packaging is recycable! No extra outer packaging boxes to reduce waste. More than half of the electricity we use comes from solarpower to reduce the carbon footprint! We re-use packaging material and are sourcing biodegradable packaging as well!